Eliza van Gerbig // Communication Design and Art Direction
eliza@thinkimagine.com // 415.828.4806 // http://www.thinkimagine.com/


I have worked for a broad range of clients developing interactive content, online learning environments, corporate collateral systems and user-interface application prototypes. I have learned how to decipher what is needed, and excelled in answering the needs and goals of the client and the end user/target audience. I utilize the strengths of a team to build the best possible product and strive to incorporate the expertise of each individual.

I focus on creating design and interactive solutions which answer the needs of the end-user while hopefully adding an aesthetic sensibility unique and appropriate to each project.

 


EXPERIENCE


2005 to present
Posit Science// Art Director
Developed, maintained and evolved the application of this company’s brand system to position it successfully in the cutting-edge field of brain fitness. Teamed with web developers and writers and managed outside vendors to produce effective corporate and product-targeted messaging collateral for print, web and interactive media.

2001 to 2005
Independent Consultant // Graphic, Information and Multimedia Design & Direction
CLIENTS INCLUDE: Posit Science Corporation, University of Southern California, National Brain Tumor Foundation, Gap Inc., Macromedia, MyPlay and BMG.

1998-2001
Excite@Home // Interim Art Director/Contract Designer
ART DIRECTOR: Led a team of 5 designers to ensure consistent quality of design, maintained the service's look and feel and timely completion according to deadlines of daily production as well as enforced page load standards and all other technical restraints.
CONTRACT DESIGNER: Met daily with Excite@Home's broadband content editors to target lead stories for all channels including news, sports, entertainment, and lifestyle. Conceptualized, designed, and animated (when appropriate) lead stories using illustrator, photoshop and flash.


1997-1998
Organic // Junior Art Director/Senior Designer
JUNIOR ART DIRECTOR: Mentored and art directed junior designers in creating feasible and sound website design. Maintained and encouraged high standards of graphic design and typography.
SENIOR DESIGNER: Responsible for design and direction through all phases of creating a website: presenting to and working closely with clients to identify most appropriate approach/solution; creative strategy and concept creation; collaboration with content engineers and information architects to define interactive elements as well as site structure; working with production and content engineers to develop and ensure continuity of original concept and quality of design.


1995-1997
c|net: the computer network //Senior Designer
WEB DESIGN: Met with Creative Director concerning partner sites to define goals and purpose. Designed appropriate solutions with successful cobranding and collaborated with technical engineers to implement sites; conceptualized, designed and produced online features for cnet.com.
PRINT: Concept creation, design and production of company literature, corporate materials, promotional items and advertisements. Design and development of logos, letterheads, and business literature for other c|net-affiliate ventures.

1994-1995
Triad, Inc. //
Designer
Concept creation, design and production of promotional, product, and corporate brochures; corporate and product identity and packaging; environmental graphics; book layout and design; apparel design.
Created comprehensives for print, packaging and environmental graphics. Maintained client contact on relevant projects.

1993-1994
Harry Murphy + Friends // Designer/Production Assistant
Concept creation, design and production of corporate identity, posters, event literature, and environmental graphics. Created comprehensives for print and environmental graphics.

ADDITIONAL FREELANCE PROJECTS
Studio T: logo, letterhead and business card design
API Wellness Center: letterhead design
Yamasaki Design: corporate ID and letterhead design
Wendy Palmer: logo and brochure design
Gurdjieff Foundation: poster design



EDUCATION

Parsons School of Design
NYC, NY
BFA in Communication Design: May 1993
Graduated with honors

Sarah Lawrence College Bronxville, NY
BA in Liberal Arts: May 1991



AWARDS

BDA 1996: Corporate identity for CNET
Icon Award 1996: Corporate identity and online design for CNET
Optima Design 1995: online design for CNET

References available upon request

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